Glorious 20 years, set sail again!
Twenty years of wind and rain, twenty years of hard work. Jiangsu Hehe New Materials Co., Ltd. has been moving forward steadily in the tide of the times, engraving a magnificent and shining development epic. On February 15, 2025, we were full of pride and gratitude, and solemnly held the 20th anniversary celebration of Jiangsu Hehe New Materials Co., Ltd., gathering with friends from all walks of life and Hehe employees from all over the world who supported the establishment, construction and development of Hehe New Materials, recalling the company's 20-year struggle and witnessing the glorious moment of Hehe New Materials creating a new journey for the future. This grand event is not only an affectionate review and solemn praise of the brilliant achievements of the past 20 years, but also an exciting anchoring and ambition declaration towards the grand blueprint of the future.
Twenty years of glorious development
Twenty years ago, a group of young people with dreams, led by two founders, took root in Shanghai with a team of six or seven people. At that time, facing many difficulties and obstacles such as financial constraints, technical bottlenecks, and low market awareness, the people of Hehe relied on highly consistent beliefs and goals, and worked together with perseverance and courage to start a magnificent journey of pursuing dreams. All employees worked day and night, united as one, and made every effort to overcome technical difficulties, deeply understand market needs, continuously optimize products and services, and successfully gain a foothold in the fiercely competitive and ever-changing new materials field.
At the celebration site, the carefully produced review video showed the company's development process over the past 20 years in a panoramic manner. Those arduous moments of struggle and exciting breakthrough moments all aroused strong resonance and pride in everyone's hearts. In their speeches, the two founders fondly reviewed the past twenty years of ups and downs and brilliant achievements, and expressed their most sincere gratitude and high respect to all employees for their hard work, customers for their trust and support, and partners for their cooperation.
Innovation is the driving force of enterprise development
For 20 years, the concept of innovation has been like a bright beacon, running through every stage and every link of Hehe New Materials' development. We always stand at the forefront of R&D innovation, actively establish in-depth strategic cooperation with top scientific research institutions and well-known universities at home and abroad, and we widely absorb advanced technologies and cutting-edge concepts, constantly open up new fields, explore innovative methods, and inject continuous power into the company's sustainable development.
On the road of product development, our R&D team has demonstrated strong cohesion and creativity. Team members deeply integrate their respective professional knowledge with excellent innovative thinking and overcome one technical problem after another. From material science experts to process technology engineers to performance testing professionals, everyone works closely and collaboratively, and has gone through countless repeated tests and careful improvements. In this process, every link embodies the wisdom and sweat of the team, and every improvement is moving towards the improvement of the excellent performance of the product.
After continuous innovation and breakthroughs, the company has successfully created a diversified product matrix and won market recognition with its technical strength. In the field of basic materials, hot melt adhesive film products have deeply penetrated into mature markets such as footwear and clothing, and continue to extend to emerging application scenarios; at the same time, we have increased our investment in the research and development of functional tapes to form product lines such as heat-activated tapes, high and low temperature resistant tapes, and special material bonding tapes, which are widely used in high-tech fields such as medical care, energy storage, electronic decoration, and semiconductor packaging. The market reputation of "Leave the bonding problem to Hehe" is precisely due to the deep integration of this innovative gene and full-scenario service capabilities. In the automotive clothing track, three major product matrices have been built, including TPU invisible car clothing, TPU color-changing car clothing, and boutique window film, realizing the layout of the three-film integration full industrial chain, covering four major business segments: brand OEM, PDI business, foreign trade business, and independent brands. The company has formed a two-wheel drive model of "basic material innovation + application solution customization", and continues to provide high value-added solutions to customers in various fields.
Serving customers is the basis of survival
On the road of market expansion, we have the courage to break through the shackles of traditional thinking, with keen market insight and bold decision-making, actively layout domestic and foreign markets, and build a diversified and comprehensive sales network and channel system. Since the company was listed on the New Third Board in 2016, it has continuously laid out in the country and established a number of service-oriented subsidiaries, including Chuanghe, Wanhe, Zhihe, Shanghe, Anhui Hehe, and Vietnam Hehe. After years of hard work, each subsidiary has achieved good growth, accumulated valuable entrepreneurial experience, and cultivated a group of entrepreneurial talents, especially our Anhui Hehe car clothing business, which is a brand new project for us. The technology, market, and production are very different from before. Starting from 20 million start-up capital and 7 people, we worked hard and created a new Hehe from scratch after experiencing the test of water and fire in five years. Through continuous innovative marketing strategies and excellent customer service, we have established long-term, stable, mutually beneficial and win-win strategic partnerships with many industry leaders, and achieved a steady increase and wide dissemination of brand influence.
New Journey, New Chapter
Looking to the future, Hehe New Materials will meet new challenges and opportunities with greater enthusiasm, firmer faith, and more high-spirited fighting spirit. In the field of R&D and innovation, we will continue to increase investment, focus on the most cutting-edge market needs, and strive to create more high-end products with independent intellectual property rights and core competitiveness; in terms of team building, we will continue to optimize the talent development ecology, widely attract outstanding talents in the industry to join, and continuously strengthen the effectiveness of team collaboration. In the process of market expansion, we will actively embrace the changes of the times, open up a broader market space with innovative thinking, innovative models, and innovative actions, share the fruitful results of innovation and development with customers and partners, and jointly create a mutually beneficial and win-win future.
The brilliant achievements of the past 20 years are just a wonderful prologue in the development journey of Hehe New Materials. In the great journey, Hehe New Materials will continue to stride forward and forge ahead, writing a more magnificent and brilliant chapter of development, and creating a more dazzling future!
Post time: Feb-25-2025